The humble, driving force behind Venus Jewel since founding it with his elder brother Ramniklal in 1969, Sevantilal Shah is a visionary leader in the diamond industry and pioneered many of Venus Jewel's early innovations. Under his watch, the company has blazed a trail that includes performance-based pay, predictable work hours, integrated manufacturing and executive facilities, ergonomic workspaces, employee pensions and an ethos of corporate responsibility.
As the Chairman of Venus Jewel, Sevantilal has built a company that is globally renowned for its commitment to excellence, transparent business practices, ethical values and industry-revolutionizing advances. As a leader in the global diamond industry, he was instrumental in shifting the world's manufacturing base for large diamonds to India, a skill for which the country was not previously known. Thanks to his sterling reputation within Surat, he has taken a lead role in guiding the city's growth and development.
Reflecting on the growth of the company, Sevantilal notes that, "Venus Jewel has emerged as a solidly trusted brand on account of our strategic position and capabilities, the discipline of our management systems, and the dedication and skills of our employees. What Venus Jewel is today reflects a choice we made decades back, to focus on our transparency-based Venus Business Model."
"When we introspect," Sevantilal says, "we say we are an innovation-led company with a number of pioneering measures to our credit. This model does not present an easy path, especially in an industry as fast-paced as ours. But once you are clear on your choice, it shapes everything you do: your business strategy, how you nurture talent, how you develop skills, how you invent (or reinvent), how you run the company. I take it as my honor and good fortune that my people have very proactively supported me in building and leading Venus Jewel." He adds, "Others may copy our systems, but they cannot copy our heart, which makes it difficult to compete with us."
Partner and Founder
A Venus Jewel partner and co-founder, Ramniklal Shah has helped keep the business on a path to growth by focusing on quality. This focus has given Venus Jewel the freedom to innovate across the company and deliver the highest levels of customer satisfaction. It has also helped the company grow dramatically over the past two decades.
"Our success is based on several aspects,"Ramniklal says. "One of them is the deep-rooted trust that clients place in us and our ability to adapt to their ever-changing business needs. Another is that we have immense confidence in the capabilities of our biggest asset-our people, whose passion and commitment have not only helped us reach the heights where we stand today, but are also poised to take us far further."
He adds, "The Venus Jewel difference is that we apply our family's core values and follow the strictest standards. The result is satisfied customers."
Anil Shah has been a partner in Venus Jewel since joining the firm in 1985. As part of the company's strategy shift in the 1990s, he led the development of the Venus Grading System and then helped popularize both it and the company's e-commerce portal across the world. He also helped usher in the Single Piece Packaging system for loose diamonds, which eliminated the industry practice of bundling high-value stones with less desirable ones. Through these efforts and his tireless example, Anil set the work ethos for our staff. Today, he continues to provide Venus Jewel valuable advice on production, training, and research and development.
Regarding the company's ongoing efforts to be a trusted, best-in-class partner for its customers, Anil says, "Our employees" ambition to provide excellent products and services to our customers is crucial to our success. As such, both customer and employee satisfaction are key steering metrics for us, and we incentivize our employees to ensure their focus and continual improvement in these areas. We place great importance on fostering outstanding leadership and the personal and professional growth of our people. In doing so, we demonstrate the depth of our conviction about the importance of our employees. "He adds, "It is only by continually challenging ourselves that we can remain the leader in this industry."
Rajesh Shah has been a partner in Venus Jewel since joining the firm in 1985 with a deep focus on business development and sales. Working with his elder cousin Anil and his younger brother Hitesh, he has made the ongoing development of the Venus Grading System, and the transparent detail it offers our customers, his personal focus. Rajesh followed this with deep involvement in the creation of Venus Jewel's rational pricing mechanisms, which are driven by the outputs of the Venus Grading System.
Together, these systems reflect Rajesh's commitment to delivering value to Venus Jewel's clients, as well as the company's commitment to innovation. "Every day, through our systems, processes and product offerings, we look for ways to help our clients take on a future that is full of unknown challenges and yet brimming with opportunities."
"We clearly see that tomorrow's clients will take on a future that is different from today's, so we relentlessly seek opportunities to innovate and remain relevant to our clients and their customers," says Rajesh. "The result is a contemporaneous and future-ready approach that enables our clients to effectively compete, not just today, but for the years ahead."
In 1988, while pursuing his bachelor's degree in commerce, Hitesh joined Venus Jewel's registered office in Mumbai. After gaining experience in various areas of the business, he moved to Surat in 1994, to join his uncle Sevantilal Shah. Under Sevantilal's mentoring, he further honed his keen eye for detail and the precision manufacturing of premium quality diamonds.
As a partner, he by and large oversees Venus Jewel's operations at their state-of-the-art diamond manufacturing facility in Surat, but is primarily responsible for the procurement of rough diamonds and driving continuous improvement initiatives across the company, including implementing new training, planning and manufacturing standards, as well as improving quality control systems.
"Making many small changes can have a great impact,"Hitesh says. "So, we continue to make necessary investments in our organizational capabilities. At the same time, to be future-ready, we constantly realign our offerings and investments more closely to the business priorities of our clients. Through this approach, we have had a long history of industry-leading performance and sustained value creation. But, the most satisfying thing for me is how this helps us earn the respect of our employees, our suppliers, our customers and the industry."